Growth in rest of the world will be key for future growth. Budget estimate in 2018, 8BUSD on content.
Netflix shares are up more than 80 percent this year, as consumers continue to cut the cord with traditional TV providers. EMarketer projects more than 60 percent of the U.S. population will be using over-the-top services like YouTube, Netflix, Amazon, Hulu and HBO Now by the end of the year, an increase of 3 percent from a year earlier.
Netflix is showing accelerating growth as the company expands. Streaming revenue increased 36 percent in the third quarter from a year earlier, though international revenue was down $90 million due to year-over-year impact from currency.
The company is projecting it will add 9.4 million net subscribers during the fourth quarter.